TRAI gave 30 days time to Airtel, Jio, Vi, BSNL, now everyone will have to do this work

TRAI JIO AIRTEL VI: Telecom Regulatory Authority of India i.e. TRAI is currently taking steps against fraud calls and fraud messages. Now, strict instructions have been given by TRAI to the country’s telecom provider company Jio, Airtel, Vodafone Idea. TRAI has ordered all the three telecom companies to take steps to stop professional calls and messages of telemarketing companies as soon as possible.

TRAI said in its order that it has come to the notice that some telemarketers are misusing their calls and message templates. TRAI said that unsolicited commercial communication is increasing the problems of the people and it also poses a big threat to the privacy of the users. Now steps are being taken by the regulator in this whole matter.

Follow the rules of TCCCPR-2018

TRAI has directed telecom companies to take action under the Telecom Commercial Communication Consumer Preference Regulations, 2018 (TCCCPR-2018). As per the rules, it is mandatory to display the headers in the telemarketing message along with the mobile number.

In its order, TRAI has asked telecom companies to make changes in the code of practice at the earliest. The regulator said that messages sent to users should be as per the TCCCPR 2018 rules. Now, TRAI has given 30 days time to the telecom companies to implement it.

Verify content template

TRAI said that it seems that users are confused between message title and headers. Companies should adopt an online method to provide different headers to reactive headers for messages. TRAI has asked all telecom companies to re-verify the content template.

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