IPL: The first IPL match got 40 percent fewer advertisers on TV, the trend of people increased on digital

IPL Advertisement Trend: The craze of IPL is on the rise in the country and people are watching IPL one of the biggest events of the sports world. This sports event, which started on March 31, has gained momentum and the increasing pace of players’ runs and wickets from point tables is further increasing the thrill of sports lovers. A report related to this IPL has come which tells that this year the trend of people is rising to watch more on digital platform than TV. You will also be shocked to know the figure.

A new trend emerged in IPL this year

A new trend has emerged in IPL. Leaving TV, advertisers are turning to digital. In the TV rating of BARC India, where in the first match last year, about 52 advertisers had given advertisements on TV. And this year only 31 advertisers were seen. That is, 40 percent of advertisers have turned away from TV broadcasting.

Reduction in the number of sponsors on TV

In the last IPL season, the number of advertisers on TV was around 100. This time TV will be able to touch the figure of 100 advertisers, it seems very difficult. There has also been a decrease in the number of sponsors on TV, last year there were 16 sponsors which have come down to 12 this year. Out of these 12, one sponsor is also associated with the third match.

Companies associated with Reliance are missing from the list of advertisers

Companies associated with Reliance are completely missing from the list of advertisers. The reason is Viacom-18, a Reliance group company, which has got the digital broadcasting rights of IPL. Other big TV advertisers who quit include Byju’s, Cred, Muthoot, Netmeds, Swiggy, Flipkart, PhonePe, Meesho, Samsung, OnePlus, Vedantu, Spotify and Havells. Star Sports Network is telecasting live IPL matches on TV in India.

Digital captures a major chunk of TV ad revenue

Digital has captured a major portion of TV ad revenue. Ignoring TV, more than 125 advertisers have tied up with Viacom-18 for digital advertising. These include companies like Amazon, PhonePe, Samsung, Geomart, UB, TVS, Castrol, ET Money, Puma, Ajio. Advertisers are decreasing on TV, obviously this will have a direct impact on the revenue of TV broadcasters as well. There is still time to come out with the full figures of IPL’s revenue, as the IPL progresses the picture will become more clear.

IPL 2023 live stream on Jio Cinema app

Viacom-18 in India is live streaming IPL 2023 matches on the Jio Cinema app. For a total of Rs 20,500 crore, Viacom-18 acquired the rights of digital live stream of matches in India. Users of all telecom providers with Jio subscribers can enjoy IPL matches by logging into Jio Cinema app for free.

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