The tension will end! TRAI tightens its belt to deal with spam messages, takes this big step

Telecom Regulatory Authority of India (TRAI) said on Thursday that a framework has been created to trace all commercial SMS. This will easily help in creating a secure and spam-free messaging ecosystem. Under this framework, all Principal Entities (PEs) such as businesses, banks and government agencies as well as their Telemarketers (TMs) will have to declare their SMS transmission path through Blockchain-based Distributed Ledger Technology (DLT) and Also it was necessary to register.

TRAI said- it is possible to trace every message end to end

TRAI said that through chain declaration and binding process, it will be possible to trace every message end-to-end. With this, you can easily find out from where the message has been sent and to whom it has been delivered, without compromising data security or delaying SMS delivery.

To implement this, TRAI issued a directive on 20 August 2024, making traceability of all commercial messages mandatory from 1 November 2024. TRAI, understanding the activities involved in the implementation, extended the compliance deadline first to November 30 and later to December 10, thereby smoothly onboarding about 1.13 lakh active PEs across various sectors such as banking, insurance, healthcare and real estate. Can go.

TRAI extended its hand

TRAI adopted a collaborative approach with key regional regulators like RBI, SEBI, IRDAI, PFRDA and government agencies like NIC, CDAC and state governments to promote awareness and accelerate bidding efforts. As a result of these joint efforts led by TRAI, all major PEs have now registered their SMS transmission paths with access providers. TRAI said that since December 11, SMS traffic sent through unregistered paths is being rejected.

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