Demand for tablets increased rapidly in India, Apple and Samsung tabs dominated

Indian Tablet Market: In the last few years, the demand for smartphones and laptops has increased rapidly in India along with other countries around the world. Especially after the launch of first 4G and then 5G network, high-speed internet has brought many changes in the lives of people.

To experience those changes, people need to have a device like a phone or tablet. Perhaps this is the reason why India’s tablet market has grown very rapidly this year i.e. 2024. Let us tell you a report about this.

Sales of tablets increase in 2024

India’s tablet market recorded robust growth in the third quarter of 2024 (Q3 2024), with year-on-year (YoY) growth of 46% and quarter-on-quarter (QoQ) growth of 79%. This growth is especially due to the increasing demand for 5G tablets and consumer inclination towards expensive devices, especially during the festive season.

The report said that there was a tremendous increase of 108% in the sales of tablets priced between Rs 20,000 and Rs 30,000, which clearly shows the trend towards premium models. Wi-Fi-only tablets had a 62% market share among budget-friendly users, while 5G tablets for on-the-go connectivity had a 19% market share.

Apple and Samsung dominated

Apple led with 34% market share and 95% YoY growth, with the popularity of the iPad 10 series driving 60% of shipments. Samsung took the second position with 25% market share and 70% YoY growth, with the Galaxy A9 Plus 5G accounting for 52%. At the same time, Xiaomi recorded an annual growth of 146% in India’s affordable market due to Redmi Pad models.

Lenovo saw a 13% decline in sales, while OnePlus achieved 97% YoY growth with its Pad Go Wi-Fi series. CMR estimates India’s tablet market to grow by 10-15% in the rest of the year. Will see growth. Consumers’ interest in premium and affordable tablets, and growing commercial demand in education, health and hospitality technology will contribute significantly to this.

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